презентация Использование англицизмов в рекламе

Anglicisms in advertising and product names as a factor (attractive or repulsive) affecting consumer demand. Taranova Galina The aimTo study the influence of anglicisms in the names of products and advertising on customer behavior.2 HypothesisAnglicisms in advertising and product names influences on customer behavior. To determine the functions of advertising and the role of anglicisms in it; To study the literature about anglicisms in Russian language; To consider the reasons of the popularity of anglicisms; To find out what factor is the presence of anglicisms in the names of products, goods and titles.The aim and the hypothesis consider the following goals of the research: practical significanceThe practical significance of this work lies in the fact that knowledge of the influence of anglicisms and English names for consumers, producers and advertisers can take advantage of our data in practice. 6Изучив литературу по интересующему нас вопросу, мы выяснили, что англицизмы употребляют в рекламе и названиях товаров не только для того, чтобы привлечь покупателя, но и чтобы создать ощущение престижа, усилить мотивацию к покупке. Это происходит потому, что это дань моде – знание английского в наши дни является престижным, они создают «иллюзию уникальности», возможно внушают гарантию качества. 7I found that anglicizes are attractive to consumers from 15 to 40, because they consider them pleasant to the ear. People in this age group is assigned to this better quality goods, while, at the age of 41 to 65 people choose products with a Russian names, but even if they choose products with the English name, they still trust the products with the Russian names more. 8 9Moreover, 92% of all respondents would like to improve their knowledge.The diagram shows that the knowledge or ignorance of the English language does not affect the choice of goods with an English name. Conclusions The age of buyer affects on his choosing of goods with an English name;Young people take the best quality of goods with an English name. People over the age of 40 are thinking about whom and where produced goods tend to trust more Russian names; The fact of studying or not studying English does not affect on the choosing of goods with the English name; Most of the respondents want to improve their knowledge of English and think that the choice of goods with the English name will help them in it.