Презентация по теории межкультурной коммуникации на тему HIGH AND LOW CONTEXT CULTURES

BY ALEXEY KONOVALOVHIGH AND LOW CONTEXT CULTURES The Question1. How do relationships differ between High and Low Сontext Cultures?2. How do relationships start in each culture?3. What are the overall differences between High and Low context cultures dealing with the concept of relationships? What does High and Low Сontext Culture mean?Recognizing a particular culture as High Context or Low Context is a way to describe the communication patterns within the culture itself. Examples of High Сontext Cultures What is Low Context Culture?1. Communication is explicit and straightforward.2. Less importance is placed on word choice. 3. Individualism and independence are valued. Examples of Low Context Cultures Main Cultural DifferencesHigh ContextHow things get done depends on relationships with people and attention to group process.One's identity is rooted in the groups they are in i.e. family, work, culture.Social structure and authority are centralized; responsibility is at the top. Person at top works for the good of the groupSpace is communal; people stand close to each other, share the same space.Low ContextThings get done by following procedures and paying attention to the goal.One's identity is rooted in oneself and one's accomplishments.Social structure is decentralized; responsibility goes further down (is not concentrated at the top).Space is compartmentalized and privately owned; privacy important, so people are farther apart. RelationshipsHigh ContextRelationships depend on trust, build up slowly, and are stable.One distinguishes between people inside and people outside one's circle.Small, close-knit groups, and reliance on that group.Groups are heavily relied on for support, it may be difficult to get support outside of your group.Low ContextInterpersonal relationships can be intense but short term.Relationships begin and end quickly.Many people can be inside one's circle. The circles boundary is often not clear.A lower context culture demands more independence.Expects many relationships, but fewer intimate ones. First ImpressionsKorea - High ContextWhen meeting someone for the first time one immediately asks the other person their age and marital status.This information tells you how to proceed with you interactions.United States - Low ContextWhen you first meet someone it is common to introduce yourself casually.A simple introduction may only consist of your name depending on the situationImmediate inquiries about age and marital status may seem too forward and perhaps rude. Age Differences in Relationships "First name basis"High Context Culture - Japan• In Japanese culture it is almost taboo to use names. Since it is very intimate, something only close friends, lovers, and family members use.• Omitting a title is either very friendly or very insulting, depending on the situation.• Generally people address each other by last name. With the proper honorific.• It is perfectly polite and common in Japanese to address a complete stranger as 'old lady' or 'grandfather' or 'elder sister' or 'Mr. Policeman' or 'miss' or 'boy'.Low Context Culture – the U.S.• It is common to refer to people mostly by their first name, you may be close friends or have just met, in both situations it is completely appropriate.• It is not uncommon to address those older than you by first name.• People of authority such as bosses and teachers may ask you to refer to them by their first name, the "Mr." or "Mrs." might make them feel uncomfortable due to the superiority the pre-fixes imply. Linkshttp://study.com/academy/lesson/high-context-culture-definition-examples-quiz.htmlhttps://www.slideshare.net/ceydakaya56/high-context-vs-low-contexthttps://www.slideshare.net/uncstaff/individualism-collectivism-high-and-low-contexthttps://www.slideshare.net/alwyndalmeida/6-individualism-v-collectivism MANY THANKS FOR YOUR ATTENTION!